EXPERIENTIAL DESIGN - TASK 2

23/10/2024 -14/10/2024 (Week 01-14)

Chan Suet Yee 0358427

Bachelor of Design (Honours) in Creative Media

Experiential Design | MMD60204 | Sec 01

Task 2 | Proposal Document

---

 LIST 

TABLE OF CONTENTS:

1. INSTRUCTIONS

2. LECTURES

3. TUTORIALS

4. TASKS

4.REFLECTION

---

 INSTRUCTIONS 

---

 LECTURES 

Refers to Task 1 Lectures 

---

 TUTORIALS 

WEEK 6

In the Week 6 tutorial, we begin by installing ProBuilder, which can be found in the Package Manager. To view available packages, make sure to look at the Unity Registry in the Package Manager. Use the search bar to find ProBuilder, and then proceed with the installation.

Fig 1.0 Week 6 tutorials 

After installation, you will be able to find ProBuilder in the Hierarchy panel.

Fig 1.1 Week 6 tutorials 

Next, we need to create a new shape to build the wall. Start by creating a cube, then duplicate it to form the structure of the space.

Fig 1.2 Week 6 tutorials 

Then, group everything—the plane and the cubes you just created—into a single GameObject. To do this, create an empty GameObject and name it "My Room 1." Set the cubes and the plane as children of "My Room 1" by dragging them under it in the Hierarchy panel.

Fig 1.3 Week 6 tutorials 

Attach "My Room 1" to the Image Target to check the result. This allows you to see how the room structure aligns with the target image in the scene.

Fig 1.4 Week 6 tutorials 

Fig 1.5 Week 6 tutorials 

Create a script to make "My Room 1" interactive so that it responds to tap input.

Fig 1.5 Week 6 tutorials 

Duplicate "My Room 1" to create "My Room 2." Then, create a new script specifically for "My Room 2" to define its unique functionality.

Fig 1.6 Week 6 tutorials 

Import the pictures, and ensure you set the Texture Shape to 2D and the Texture Type to Sprite (2D and UI) for proper display.

Fig 1.7 Week 6 tutorials 

Add a material to change the colour of the wall and floor. When setting up the material, make sure to select Transparent for the Rendering Mode to allow for the desired visual effect.

Fig 1.8 Week 6 tutorials 

Place the images in the Hierarchy panel, then position them on the wall and adjust their placement as needed. Once positioned correctly, make sure to place the images under the Image Target in the Hierarchy panel so they are properly aligned with the target.

Fig 1.9 Week 6 tutorials 

Fig 1.10 Week 6 tutorials 

Fig 1.11 Week 6 tutorials (Final Outcome)

---

 TASKS 

TASK 2 - EXPERIENTIAL DESIGN PROJECT PROPOSAL

Building on Task 1, I have suggested 3 AR concepts to create and develop.

Idea 1 : AR Experiment Simulations

Ideation : 

Students often struggle with setting up experiments correctly and performing each step safely. The AR platform will provide real-time guidance by overlaying instructions on the physical equipment or materials. 

Target Audience : 

Students & Teachers

Process : 

1. When students can scan an object (e.g., a test tube or Bunsen burner) with a mobile phone

2. Then AR will display the proper setup, measurement guidelines, and a checklist of steps directly on their device.

3. Students can interact with the visualizations to explore different perspectives or get detailed explanations.

Advantages : 

• Students can safely practice risky experiments through simulations, avoiding any real danger and ensuring a secure learning space.

• Helps students visualize molecular processes and work with interactive 3D models, deepening their understanding of scientific ideas.

• Simplifies complex theories using visual models and simulations, making science more engaging and easier to grasp.

Disadvantages : 

• Students might become too dependent on AR simulations and miss out on the hands-on learning experience of actual experiments. 

• AR systems can sometimes fail due to issues with software bugs, connectivity, or device performance, leading to interruptions in learning or missed steps in the experimental process.

• Both teachers and students may need time to learn how to use the AR system effectively, potentially slowing down the educational process

Idea 2 : AR Furniture Placement Sugessions

Ideation : 

The AR app uses smart spatial recognition to recommend the best furniture arrangement based on the room’s size, shape, and purpose (like a living room, bedroom, or office). 

Target Audience : 

Homeowners, Renters & Interior enthusiasts

Process : 

1.Users point their device at the room to scan it. The app detects walls, windows, doors, and other features.

2.The app will builds a 3D model of the room

3.Then it will identify the purpose of the room (living room, bedroom, home office, etc.) to suggest appropriate furniture layouts.

4.Based on the room type, the app recommends where to place larger pieces of furniture.

5. Users can choose from different layout styles (cozy, modern, spacious), and the app customizes suggestions to fit their preferred aesthetic.

6. Users can adjust the layout based on their preferences and see how the furniture looks in the AR view before making any changes in the actual room.

Advantages : 

• Users can see how furniture looks in their space before buying or rearranging it

• Helps users arrange furniture to make the most of their space, especially in small or awkward rooms.

• By trying out layouts virtually, users can avoid buying furniture that doesn't fit or work well.

Disadvantages : 

• The app's accuracy depends on the quality of the device's camera and sensors. If these are poor, the room model may be incorrect.

• Some users may struggle to use the app, especially if they are not comfortable with technology.

• If users do not scan the room correctly or input wrong measurements, the suggestions may not work well.

Idea 3 : AR Children’s Book

Ideation : 

To create an augmented reality (AR) experience integrated directly into a physical children’s book. The physical book contains special illustrations designed with AR markers that can be recognized by the AR device, and can bring the story’s characters and environments to life.

Target Audience : 

Parents & childrens

Process : 

1. As children read the book, they use the AR device to scan certain pages. 

2. The AR technology will superimpose 3D animations, characters, and sound effects directly onto the physical book's pages.

3. The AR experience happens in real-time, making characters move, talk, and interact with the story. 

4. Children can engage with the story in new ways. They can make characters perform actions and discover hidden elements

Advantages :

• Makes reading more fun and interactive, encouraging children to enjoy stories.

• Interactive elements help boost story comprehension, vocabulary, and cognitive skills through visual and auditory learning.

• The interactive nature of AR enhances children's ability to visualize stories, stimulating their imagination and encouraging creative thinking as they interact with animated characters and scenes.

Disadvantages : 

• The experience might become overwhelming for some children, reducing the focus on traditional reading and comprehension.

• Physical books may wear out quickly, especially in the hands of young readers. The AR markers or special illustrations may become damaged over time

 Finalised Idea 

In the end, I chose to move forward with the idea of an AR app for a children’s book. I found this concept the most engaging and valuable for young learners, as it combines education with fun in a way that can inspire curiosity about nature. 

I started by brainstorming a suitable name and settled on Animal Adventures to capture the spirit of exploration and excitement. Then, I conducted project research to outline the educational value of the app, understand the target audience, and shape the experience based on specific user personas. 

There are three main user personas: Aiko, Haruto, and Helen, each with unique backgrounds, goals, and challenges, which helped me design an app that caters to different user needs and interests.

TASK 2 - SUBMISSION

 Proposal - Slides (PDF) 

 Proposal (PDF) 

 Presentation Video 

---

 REFLECTION 

Experience

Working on the Animal Adventures AR app proposal has been an exciting process. My main tasks were researching and refining the app concept to create an engaging tool for young learners. Starting with brainstorming, I enjoyed coming up with ideas to make learning about animals fun and interactive. Developing user personas helped me focus on the real needs of kids and their parents, making it easier to shape the proposal. Overall, this project taught me a lot about combining AR technology and storytelling in an educational way.

Observation

During this project, I noticed how important it is to keep children’s attention by making learning interactive. Many kids today prefer apps over traditional books because apps are more engaging and exciting. I also observed that parents are looking for educational tools that are both fun and useful. By adding AR, I realized the app could create a stronger interest in learning about animals and nature. This showed me that the right technology can make learning more enjoyable for kids.

Findings

Through my research, I found that AR can make educational content more interesting by bringing animals and their habitats to life. Working with user personas like Aiko, Haruto, and Helen helped me understand how to make the app helpful for both kids and parents. This exercise showed me the value of user-centered design, as thinking about each user’s needs made the proposal stronger and more focused. In the end, this project showed me how powerful AR can be in creating fun and meaningful learning experiences.